CitiHope

re-branding a legacy

CitiHope

Our Work

After over 20 years and $1 billion in medical relief and development around the world, it was time for CitiHope International to have a new look. Citihope’s mission has not changed, but their personality and corporate makeup was shifting towards the future.

Mindbrew was contacted by CitiHope to first act as brand consultants to first flesh out who CitiHope truly was in 2016, and then as designers to create a brand new look from top to bottom. A new logo honors their past while looking towards the future.

We then built a brand new website. Having completed a complete audit of their current site and its contents, we saw a need for new copy, as well as a new sitemap that would organize information in a way that met their goals. Beyond visually displaying their efforts in multiple countries, the new site is ready for crowdfunding campaigns that engage local and national partners and bring in more donors.

We’ve been honored to work with such an amazing company and look forward to our continued partnership through active social media, email marketing, and print marketing strategies.

What They Say

“CitiHope International had the distinct pleasure of being introduced to the work of Mindbrew Creative over two years ago. Instantly we were impressed, but we would only learn of how tremendously talented they were once we engaged their services ourselves. During a season of transition, our organizational leadership recognized an update of our brand and web presence was long overdue.

With so many options available, including the temptation to place the work internally, we remained cautious of the process. After our very first meeting and ideation session with Mindbrew, we were absolutely certain they were perfect for our needs. They truly listened to our desires, filtered a lot of feedback, and came up with a plan which has reinvigorated excitement about our online home, our social media engagement, and quite frankly…. our entire brand.

Their artistry is beyond compare and their total dedication to finding a perfect match for us was unsurpassed. We look forward to a continued partnership with Mindbrew Creative for many, many years as they continue to add immeasurable value to our organization.”

– Paul S. Moore, II CEO/President CitiHope International

Check out Citihope.org

Date

January 4, 2017

Category

Branding, Logo Design, Non-Profit, Website Design