Elevate New England, based out of Lowell, MA is a youth development organization dedicated to improving the futures of urban youth. Elevate starts on the relationship level, giving these students a solid foundation on which they can build their futures. With their reach extending further than just the Lowell community, Elevate has been able to impact the lives of hundreds of students, helping create bright futures and enthusiastic contributors to their communities.
As a regional branch of the parent company Elevate USA, Elevate New England came to us looking for a site that could maintain the continuity of being an “Elevate” company, yet still carry their own voice loud and clear.
So, that became the goal: keep the site a part of the Elevate family, but custom-tailor the new site to fit the individual needs of Elevate New England. Mission statements and program descriptions were written and tweaked again and again, until the clearest version of their mission was visible to the viewer.
When it came to a non-profit company like Elevate, the emphasis should always be put on the message. Any viewer who comes to the site should be able to glean “what they are about” within seconds of landing on a page. For this purpose, the layout of the site was kept simple and clean, allowing the message to speak for itself.
It is always a gift when the company you are partnering with is dedicated to such a cause, and you know that the offering of a new website is going to help them reach even more kids. We are proud to have given Elevate a site, which will help them in their cause.
We chose Mindbrew to execute the relaunch of our website based on recommendations. There were significant content and aesthetic changes for this project, but Forrest and Jillian were up for the challenge. Throughout the process, the Mindbrew team maintained a high level of customer service. They reflect quality and trust. We are proud of how the website came out. Thank you, Mindbrew for your partnership!
– Rhea Gordon, CEO and Elizabeth Cheung, Social Media Coordinator, Elevate New England