The original branding effort produced Linden, the now iconic “mountain man” that graces all Outsider’s packaging. When their sourdough pretzel bite snacks began to take off, we knew a major packaging project would be needed. Mindbrew helped test and source packaging materials, vendor agreements, and appropriate MSRP.
As sales grew, we developed an e-commerce website and a successful Amazon presence that was awarded a spot on the “Best New Product” list in their category and subsequent Amazon Prime success. We developed print pieces for brokers and wholesale relationships, designed display shippers, crafted partner packaging concepts, and photographed these delicious pretzels.
We look forward to our continue partnership with Outsiders Kitchen, and enjoy seeing just how far their success takes them.