Branding & Package Design for Gourmet Snacks

Mindbrew has been with Outsiders Kitchen from the beginning. Starting as a local cafe nestled in the Catskill mountains of upstate New York, they’ve grown into a nationwide, award-winning snack company with a long list of major retail partners.

The original branding effort produced Linden, the now iconic “mountain man” that graces all Outsider’s packaging. When their sourdough pretzel bite snacks began to take off, we knew a major packaging project would be needed. Mindbrew helped test and source packaging materials, vendor agreements, and appropriate MSRP.

As sales grew, we developed an e-commerce website and a successful Amazon presence that was awarded a spot on the “Best New Product” list in their category and subsequent Amazon Prime success. We developed print pieces for brokers and wholesale relationships, designed display shippers, crafted partner packaging concepts, and photographed these delicious pretzels.

We look forward to our continue partnership with Outsiders Kitchen, and enjoy seeing just how far their success takes them.

scope of work

Packaging Design
Branding & Identity
Graphic Design
Retail Strategy
Website Design
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“Forrest and his team continue to be amazing to work with! We have utilized most if not all of Mindbrew’s services for our small business, and have been continually impressed with the finished product, quality, and results. It’s an investment you won’t regret!!”