This morning, I’m going to be working on creating target personas for a new client of ours. I realized this process may still be foreign to many business owners, so I took a few minutes to explain how to create them, and why it can be an important tool in your marketing strategy. A target […]
As an agency owner and someone who values the creative process, when I have a potential client say “Well why not just use Fiverr?” I have to decide how to respond. Do I get defensive? Do I decry the death of the boutique agency model? Or, do I give a transparent response that takes into […]
A strong brand is crucial for any business, but it is especially important in the food and beverage industry. In this competitive market, a well-established brand can help a product stand out on store shelves and attract loyal customers. Here are a few reasons why a strong brand is so important for food and beverage […]