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Category: Branding

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  • Forrest Musselman
  • Branding

How to Create Target Personas For Your Startup Business

This morning, I’m going to be working on creating target personas for a new client of ours. I realized this process may still be foreign to many business owners, so I took a few minutes to explain how to create them, and why it can be an important tool in your marketing strategy. A target […]

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  • Forrest Musselman
  • Branding

Fiverr vs Mindbrew: An Honest Discussion on Hiring an Agency versus Using Fiverr.com

As an agency owner and someone who values the creative process, when I have a potential client say “Well why not just use Fiverr?” I have to decide how to respond. Do I get defensive? Do I decry the death of the boutique agency model? Or, do I give a transparent response that takes into […]

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  • Forrest Musselman
  • Branding

5 Reasons Your Gourmet Food & Beverage Brand Needs a Strong Brand

A strong brand is crucial for any business, but it is especially important in the food and beverage industry. In this competitive market, a well-established brand can help a product stand out on store shelves and attract loyal customers. Here are a few reasons why a strong brand is so important for food and beverage […]

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Recent Posts

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  • How to Create Target Personas For Your Startup Business
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  • Alaskan Businesses NEED to Sell Online, & Here’s Why…

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